IELTS® General Reading Practice

The answer is G. Paragraph G explains how the market for Oz Kleen's cleaning products is widening both overseas and in new product areas. It mentions expansion into Britain and France and discusses the development of other Power-brand household items, showing Oz Kleen's growth beyond their initial product and market.

Associated Text:
"With an attempted and tried item, Oz Kleen is growing abroad and growing more Power-brand family unit items. ... Shower Power, known as Bath Power in Britain, was propelled four years back ... Oz Kleen is as of now number three in the British market, and the following stop is France. The Power extend incorporates cleaning items for floor coverings, kitchens and pre-wash stain removal."

The answer is B. Paragraph B references the financial problems faced by Oz Kleen when Quinn and Heron bought it. It states the business was declining, products were inadequate and environmentally harsh, and there were few customers, indicating a company in financial difficulty before its turnaround.

Associated Text:
"In 1995, Tom Quinn and John Heron purchased a failing cleaning items business, Oz Kleen, for 250,000. It was selling 100 various types of cleaning items, primarily in mass. The business was declining, the cleaning recipes were inadequate and ecologically brutal, and there were a couple of customary customers."

The answer is F. Paragraph F details how the need to increase production due to high demand led to further innovation, such as developing new packaging machinery. It describes challenges with keeping up with demand and the eventual pursuit and patenting of a new packaging machine to increase production efficiency.

Associated Text:
"Little tanks were all the while being utilized, so groups were little, and containers were marked and filled manually. The exclusive Oz Kleen depended on income to grow. 'The product couldn't match the rate of demand,' Peter Quinn says. In the long run another packaging machine was purchased for $50,000 in the desire for streamlining creation, yet he says: 'We got ripped off.' Since at that point, he has been building up another computerized packaging machine that can control the measure of foam produced in the fluid, so bottles can be filled more effectively - 'I adore thinking of new thoughts.' The machine is being licensed."

The answer is C. Paragraph C gives an account of how Peter Quinn's dislike for chlorine-based cleaners inspired the search for and introduction of a new, better citrus-based ingredient. It describes his motivation and the experimentations that led to the new formula.

Associated Text:
"He hated all the chlorine-based cleaning items that overwhelmed the market. 'We would not like to utilize chlorine, straightforward as that', he says. 'It offers terrible working conditions and there's no cash in it'. Peter looked at citrus substances, for example, orange peel, to supplant the petroleum contents in cleaners. He is credited with finding the Shower Power Equation."

The answer is D. Paragraph D illustrates how Shower Power moved from being sold only in commercial quantities to being introduced in retail via Woolworths, due to strong customer feedback. It explains how it entered the wider consumer market after a key retail buyer experienced the product's effectiveness herself.

Associated Text:
"In the first place, Shower Power was sold just in business amounts, however, Tom Quinn chose to move it in 750ml bottles after the consistent 'raves' from clients at their retail location at Beenleigh, close Brisbane. ... The Woolworths purchaser took a container home and could expel a stain from her bowl that had been difficult to move. Starting there on, she supported the item and Oz Kleen had its first grocery store request, for a palette of Shower Power worth $3000."

The answer is A. Paragraph A provides examples of innovative ideas, not just from Oz Kleen but in general, and includes a list of new inventive concepts such as water-sparing shower heads and technology to prevent LPG tanks from exploding. This showcases a range of innovative ideas.

Associated Text:
"A few ideas that innovators are striking to potential financial investors include new water-sparing shower heads, a keyless locking framework, ping-pong balls that keep contamination out of water tanks, making teeth grow from stemcells inserted in the gum, and technology to prevent LPG tanks from exploding."

The answer is B. Paragraph B describes how Oz Kleen turned from a failing business into a massive success. It notes their sales growth and breakthrough achievements after acquiring the business and reformulating their products.

Associated Text:
"In 1995, Tom Quinn and John Heron purchased a failing cleaning items business, Oz Kleen, for 250,000 ... Presently Shower Power is claimed to be the best selling washroom cleaning item in the nation. In the previous year, nearly four million bottles of Oz Kleen's Power items have been sold and the organization presupposes 2004 offers at 10 million bottles."

The answer is C. Paragraph C makes reference to the use of research to identify a need. It explains how market research indicated consumers wanted a better bathroom cleaner and how Oz Kleen aimed to create more environmentally friendly formulas in response.

Associated Text:
"Statistical researching demonstrated that individuals were searching for a superior cleaner for the restroom, all around viewed as the hardest room in the home to clean. The organization additionally needed to make the item recipes all the more environmentally friendly."